Sports Broadcast Africa Conference
Africa's dedicated marketplace for media rights, broadcasting, streaming and commercial partnerships.
Where African Sports Broadcasting Meets Its Future
Africa's sports media opportunity is now.
A generational alignment of audience, technology and distribution is opening the African sports media market, for those ready to participate in it.
Expanding Youth Audiences
Africa's youngest-in-the-world demographics are reshaping the definition of a sports viewer.
Mobile Penetration
The primary screen for African sport is already in the hand, not on the wall.
Streaming Growth
OTT and FAST platforms are unlocking new pathways for live and long-tail sports content.
Demand for Live Sport
Live remains the most valuable content category, and appetite continues to rise.
Linear · OTT · FAST · Mobile
Convergence is redefining rights packaging, distribution and monetisation.
A fragmented broadcast landscape.
Africa's sports broadcast market is one of the world's most exciting, and one of its least structured. The absence of a dedicated commercial architecture holds the ecosystem back.
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No dedicated, structured marketplace for African sports rights negotiation.
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Market fragmented across linear TV, OTT, FAST and mobile.
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Rights holders struggle to reach the right broadcasters.
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Broadcasters struggle to access appropriate sports rights inventory.
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Cross-regional transactions across African markets remain limited.
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Significant commercial value is being left unrealised.
Africa's sports broadcast marketplace.
SBA creates a dedicated environment where broadcasters, rights holders, leagues, federations, clubs, digital platforms, telcos, technology companies and commercial partners can meet, exchange intelligence and do business.
Bring buyers and sellers together in one structured environment.
Enable rights holders to present their content to the market.
Help broadcasters access new sports inventory and audiences.
Explore production, streaming and distribution technology.
Create structured pathways for commercial partnerships and deals.
The full sports broadcast value chain.
One room. Every layer of the African sports media economy.
Content Buyers
- Broadcasters
- Pay TV
- OTT platforms
- Streaming services
Rights Holders
- Federations
- Leagues
- Clubs
- Rights agencies
Distribution & Technology
- Telcos
- Streaming technology
- Production companies
- Infrastructure providers
Commercial Partners
- Sponsors
- Agencies
- Data analytics companies
- Marketing companies
Industry Voices
- Executives
- Policymakers
- Regulators
- Investors
- Thought leaders
Built for business and insight.
Every session is engineered for outcomes, commercial, strategic and intellectual.
Industry Keynotes
High-level addresses from leading figures shaping African and global sports media.
Market Intelligence
Data-driven sessions on audience trends, media markets and rights valuation.
Rights Holder Showcases
Dedicated opportunities for federations, leagues and sports properties to present their content.
Broadcaster Roundtables
Facilitated conversations around shared opportunities and challenges.
Curated One-to-One Meetings
Structured commercial meetings designed to create partnerships and transactions.
Full programme & speakers to be announced
Mobile-first audiences are redefining how Africa consumes sport.
A generation is watching the game on the device in their hand, with expectations shaped by streaming, social and personalisation.
Convened in partnership.
Sports Broadcast Africa is being convened in partnership with organisations spanning African broadcast expertise, pan-African media representation and specialist sports rights knowledge. Partner organisations will be confirmed and announced ahead of the event.
Convening Partner
To be confirmed.
Convening Partner
To be confirmed.
Convening Partner
To be confirmed.
No partnership is implied until formally announced.
Why Africa. Why now.
African broadcast hubs combine market maturity, global connectivity and a proven events environment, the right stage for a continental sports media marketplace.
Established Host City
A globally connected host city with the hospitality and events infrastructure to convene senior international delegations.
Mature Sports Broadcast Market
Home to some of Africa's most developed broadcasters, studios and production ecosystems.
Strategic Timing
Positioned in the calendar to shape rights, planning and commercial cycles for the year ahead.
Global Connectivity
Direct international access and a natural gateway between Africa and the world.
Proven Events Environment
Host cities with a long track record of staging major sport and media convenings.
A more connected African sports media market.
SBA marks the beginning of a long-term platform, designed to compound value for the ecosystem year after year.
Accelerate Development
Advance the maturity of Africa's sports broadcast market.
Promote Collaboration
Foster cross-border, cross-sector relationships across the value chain.
Support Innovation
Champion the technology, formats and models redefining live sport.
Annual Industry Platform
Establish SBA as a permanent anchor point in the African sports media calendar.
Unlock Commercial Growth
Convert opportunity into structured, cross-market commercial value.
Join us.
Shape the future of African sports broadcasting.
Whether you're buying, selling, building or investing, SBA is where the African sports broadcast conversation happens.